Coromandel International wanted to strengthen its brand communication through impactful video content that speaks directly to farmers and agri-dealers. Pink Shadow Media delivered a focused video production strategy—creating cinematic brand films, product explainers, and authentic farm visuals to enhance trust, clarity, and market presence.

The Challenge

Coromandel International had strong brand recognition, but its video content lacked cinematic quality and emotional storytelling. Most communication was technical and informational, with limited visual engagement.

In a competitive agri-input market, the brand needed video content that could:

• Simplify product communication
• Build stronger farmer trust
• Improve brand recall
• Stand out across digital and on-ground platforms

They needed a creative partner who understood agriculture and storytelling.

The Solution

Pink Shadow Media became Coromandel’s video production partner, handling the complete process from concept to execution.

Brand Film Production:
We created cinematic brand films showcasing Coromandel’s farmer-first vision using real locations, authentic farmers, and emotional storytelling.

Product Explainer Videos:
Clear and structured videos were developed to explain product benefits, usage, and results in simple, farmer-friendly language.

On-Ground Farm Shoots:
Real farm application visuals were captured to build authenticity and demonstrate product performance.

Short-Form Video Content:
High-impact reels and short videos were produced for social media to improve engagement and reach.

Multi-Platform Usage:
Videos were optimized for YouTube, Instagram, WhatsApp, dealer meetings, and exhibitions.

The Results

Enhanced Brand Trust:
Cinematic storytelling improved emotional connection with farmers.

Higher Engagement:
Video content achieved better watch time and interaction than previous formats.

Better Product Understanding:
Explainer videos simplified technical knowledge for farmers and dealers.

Stronger Sales Support:
Videos became powerful tools for dealer presentations and promotions.

Professional Brand Image:
Coromandel gained a premium, consistent visual identity across all video assets.

Pink Shadow Media helped Coromandel International transform technical communication into compelling visual stories that strengthened trust and elevated the brand’s presence across platforms.