Meta uses audience targeting, placement options, and campaign objectives to show your ads to people most likely to engage, based on demographics, interests, behaviours, and past interactions.

Costs vary widely based on goals and industry. Metrics like CPC, CPM, and CPL in India typically range from low single-digit to a few hundred rupees depending on competition and campaign type.

There’s no fixed number, but many businesses start with a daily budget that allows testing (e.g., ₹500–₹1,000 per day) and then scale based on performance.

Yes — Meta Ads can be optimised for different objectives like brand reach, traffic, lead generation, or conversions (e-commerce sales).

Yes — a Meta Business account with linked assets (Facebook Page/Instagram account) is required to launch and manage campaigns effectively.

You may start seeing engagement or leads within the first 7–14 days, but meaningful ROI often comes after data collection, optimisation, and scaling.

Success is measured with key metrics like reach, impressions, clicks, cost per result, lead quality, sales, and return on ad spend (ROAS).

Yes — Meta now requires SEBI registration verification for investment and securities-related ads targeting Indian users to ensure regulatory compliance.

Meta’s strength lies in its deep audience targeting across Facebook, Instagram, and Messenger, plus advanced optimisation and analytics to drive results for businesses of any size.