Google Ads helps Indian businesses reach potential customers actively searching for products or services, offering precise targeting, measurable results, and faster visibility than organic SEO.

Costs vary by industry and competition. Typical CPC (cost-per-click) ranges from approximately ₹5–₹150 depending on keywords and campaign type.

While there’s no strict minimum, many businesses begin with around ₹15,000–₹30,000 per month to gather enough data for optimization.

You can start seeing clicks and traffic within 24 hours of campaign launch, but meaningful performance improvements usually take 2–4 weeks of optimization.

Common campaign types include:
• Search Ads – for high-intent customers
• Display Ads – for brand awareness
• Video Ads (YouTube) – for engagement
• Shopping Ads – for product sales
• Performance Max – AI-optimized omnichannel campaigns

Yes — with targeted campaigns (e.g., specific cities or pin codes) and optimized keywords, small and local businesses can get quality leads at cost-effective rates.

Performance depends on: keyword research, landing page quality, ad relevance, bidding strategy, and regular campaign optimization.

Use conversion tracking (e.g., form fills, calls, purchases) and tools like Google Analytics to monitor clicks, conversions, ROI, and cost per acquisition.

Google offers a Help Center with step-by-step guides and expert support options. You can also work with a certified Google Ads agency for full account management.