Trust in Print
Rural populations consistently rate regional newspapers as their most trusted source of information.
Securing impactful media coverage that reaches farmers and key rural decision-makers effectively.
Learn MoreIn the agriculture sector, trust is the currency. Farmers rely heavily on local newspapers and vernacular news portals for information on new seeds, fertilizers, and technologies. We specialize in "Hyper-Local PR," ensuring your press releases aren't just published, but are read by the right people in the right dialect. From product launches to farmer success stories, we manage your reputation where it matters most.
Creating compelling news angles that interest farmers.
Adapting content into precise regional dialects.
Selecting relevant district and taluka-level publications.
Pitching stories directly to local stringers and journalists.
Collecting physical and digital clippings for your records.
National media doesn't reach the farm; local media does. We have established strong relationships with "Stringers" (local journalists) and district editors of major regional vernacular newspapers. This deep network allows us to penetrate markets, getting your agriculture product featured in the specific district editions that your target farmers actually read every morning.
A seed company needed to launch a new cotton hybrid. We executed a regional PR campaign, securing coverage in over 150 local newspapers and news apps, resulting in immediate brand recognition among dealers and farmers.
Create Your WebsiteFor farmers, a news article carries significantly more weight than an advertisement. Editorial coverage builds the credibility required to sell technical agricultural products.
Rural populations consistently rate regional newspapers as their most trusted source of information.
Farmers consider editorial news coverage three times more credible than paid advertisements.
Vernacular print media continues to grow, with millions of daily readers in India's agricultural belts.
Ads increase awareness, but PR increases trust. A news story about your product validates its quality and effectiveness in the eyes of skeptical farmers.
Yes. We can hyper-target our distribution. If you are only selling in Punjab or Andhra Pradesh, we will only pitch to media outlets in those specific regions.
Yes. Our team includes former writer who know how to write a press release that sounds like news, not just a sales pitch, ensuring higher pick-up rates.
Product launches, new technology announcements, "Farmer Success Stories" (testimonials), and CSR initiatives are the most successful topics for Agri-PR.
You have a powerful story; We provide the strategy, creativity, and technology to handle all your marketing needs under one roof. Ready to see results?